Wednesday, September 5, 2007

Are You Using The Four Letter Word?

The most powerful word in the marketing dictionary is
made up of just four letters: F-R-E-E.

It doesn't matter what kind of product or service you're
promoting, if you can use the word FREE in your advertising
and marketing, then your response rates will shoot up.

People like FREE stuff. In fact, many people simply
can't resist the word FREE!

The problem is, you can't use the word FREE unless you
actually have something FREE to give, for example:

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